I had the pleasure of sitting down with a person in the community who was known
to be generous in his financial giving. After much conversation, they agreed to
share their feelings and thoughts about why they gave. They also agreed to share
some tips nonprofit organizations might want to heed if they expect someone to
be interested in giving to them.
Interviewer:
I am really glad you have decided to share your information with the nonprofit
community and hopefully let them know what makes you and other donors like you
tick.
Donor:
Well, I know it sounds corny but I am happy to be helpful in sharing my
thoughts. I hope this information will keep many well-intentioned organizations from
making the mistakes so many organizations seem to make.
Interviewer:
So exactly how many organizations do you contribute to annually?
Donor:
It varies from year to year. I guess I look at the causes that seem to really be
meeting the needs of the community. I do have at least three organizations that
I support on a regular basis, but in total I give to ten or more. I also serve on
many boards in various capacities including being an officer of the board, i.e.
President or Vice President.
Interviewer:
Now, of those ten organizations does that include your church? From what I read,
the church in some cases gets a large percentage many donors’ contributions.
Donor:
Well, I do think the church is important; however, in many ways the church has
long gotten away from what I feel the “original ” church’s mission was in
the beginning. If you honestly think about it now, not many churches take care of
the poor or the needy like they once did. That is now the job of nonprofits in
many ways. Nonprofits are the safety net when churches or the government don’t seem to be able to do what is needed. I feel it is unfortunate many
churches just aren’t being a part of the community like they need to be.
Interviewer:
OK, Tell me why you give to a nonprofit?
Donor:
Well, it is simple in many ways and complex in others. I give because I think
the cause is a good cause. I know about the organization. I have been to the
organization. I talk to the staff and talk to the clients sometimes. The
organization does not have to be a warm fuzzy organization, but obviously it
does help when the cause is one that lots of others tend to rally around. I give
to organizations having board members I know and respect. Also, I like to feel needed in the process. I like to feel that my contribution
is appreciated and does make a difference in the lives of others.
Interviewer:
Wow, you made lots of key points that I plan to expand upon later! Now, tell me
what things nonprofits do to disappoint you.
Donor:
Well, that is a tough question. I honestly try to be pure in my giving and not
expect anything in return, but I do find myself wanting not so much to be
recognized but for there to be a genuine appreciation and respect for what I do
for the organization. I have little tolerance when the board of directors are
not themselves giving at some level. If I am investing in the organization as an
outsider why aren’t they? There have been occasions that because I have been
so good to the organization they seem to expect it. Several organizations I
don’t think have ever really stopped to add up how much I have given to them
over the year. They have no way of tracking how much I give or how often and
some do little to inform me of their needs. For me, too, it all gets back to the
organization staff and executive really being genuine. There have been times I
have just wanted to quit giving because I have been disappointed. That is when I
have to personally ask myself to adjust my way of thinking and realize that I am
doing it for the people I am helping, not because of the staff or the executive
director’s response to my giving.
Interviewer:
As we talk, I have noticed all the plaques in your office. If I counted right
there must be at least twenty. It is obvious and impressive that people have
tried to say thanks.
Donor:
Yes, and I have a box of more in my closet as well. It is nice, and I don’t
want anyone to get the wrong impression but I read somewhere that if you truly
what to let someone know you appreciate what they do for you, you should thank them
seven (7) times for every gift they give. I have never gotten that type of
response! Also, I have gotten very few personal notes of thanks that shows me
someone took a little more time and effort. I also think it is bad when at the
end of the year I have to call and get a donation letter for my taxes or have
the organization send me the same form letter over and over and write in the
amount I gave.
Interviewer:
Wow, again you covered lots of ground and shared lots of information that I
think is truly valuable to the nonprofit. You
told me earlier that you already have over one million dollars in planned gifts
to various charities and you expect to have other gifts in place. Why?
Donor:
That is correct. I think it is very important to help nonprofits secure their
own future. Honestly, part of me is very concerned about leaving a large amount of money to
an organization for two reasons. One, I do not want this to hinder their ability
to raise other funds after they receive a large gift. Second, I don’t want
this to make their board lazy and not be as active as they should be in raising
operational dollars. However, with all that said, I do wish to have the ability
to help in allowing the organization an ability to serve more clients or grow
and expand in other areas. That is why I am looking at planned gifts for various
nonprofits. If I am lucky, I will hopefully be able to contribute at least $3
million dollars to charity in my lifetime and at my death.
Interviewer:
Quite an impact! Is there any last thing you would like to tell the nonprofits
out there? Maybe special hints or tips?
Donor:
Yes, Start everyday by building relationships with donors. Forget the idea of a
total stranger coming into your facility and handing you a check for big
dollars! The reputation of your organization in the community is a key. You have
to have a good board of directors that understand your organization. You must
have a staff and program that truly does serve the entire community, not just a
little part of the community.
Lastly, never take for granted anything someone
gives you! If you do, it may be the last gift you will ever get.
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