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Most nonprofits are not known for their marketing ability unless they are
national in scope and have large budgets. Then you might have a little
understanding about what the organization is all about. I don't believe there is
a fear of seeing a nonprofit advertising during the Super Bowl any time soon. Do
you?
However, now more than ever there are thousands of people telling
nonprofits
that if they only establish a website they would be getting lots of
attention and,
more importantly, online donations!
This idea is an outright lie and simply not true. Marketing any product or
service takes time, energy, good ideas and money. Most nonprofits are so
concentrated on raising money they don't feel they have time to think about
establishing or maintaining their community image, or trying to market their
organization other than by "word or mouth" to let people know what they are all
about. Many nonprofit's attitudes are based on a false hope that because they
are good and do good things money will follow.
As a test to see how good you think you
have been, start first with your board of directors. Ask
each individual board member privately to tell you as if you were a stranger all
about the nonprofit they serve. Time the person and see if they can talk to you
for at least five minutes. While this may sound easy, you would be surprised how
few can actually do this!
With this in mind, ask yourself the question, "If the board of directors can't
even tell me about the nonprofit then, what does the public truly know?"
All About Marketing
http://www.managementhelp.org/mrktng/mrktng.htm
Lastly, below are several consultants that have asked to be listed on our site
and said they would be happy to help answer any additional questions you might
have.
So, send them an email!
Nancy E. Schwartz
helps nonprofits succeed through effective marketing and
communications as the publisher of the
Getting Attention blog and e-newsletter, and as President of
New York City-based
Nancy Schwartz & Company (NS&C). Nancy and her team at NS&C
provide communications planning and implementation services to
organizations as varied as the Corporation for Supportive
Housing, Robert Wood Johnson Foundation, Environmental Health
Coalition, United Jewish Federation of Tidewater and the
National Center for Biking and Walking.
There are many
good causes in the world but only a few get their message across
well. At BrandOutLoud
they believe powerful imagery is the key to successful
communication: Visualize to persuade.
BrandOutLoud is a
Dutch non-profit organization that provides tailor-made branding
& communications to local aid organizations worldwide.
They believe that
developing a professional set of communication tools is all
about identity: knowing who you are and what you stand for. A
genuine, convincing and authoritative message to the world will
attract a broader audience and increase your impact. They
combine sophisticated photography, graphic design, copy and an
outstanding online presence. The result is a striking
communications cocktail, enabling local aid organizations to
promote themselves in a positive and successful way for years
ahead. For more information contact
Judith Madigan the companies founder and communications
director.
Hannah Brazee
Gregory, President and Founder of Shoestring Creative Group
www.shoestringgroup.com. All
they do is nonprofit, no other clients, so this is their specialty! They offer
reduced rates of $65/hour but offer the same full-service marketing support that
ad/PR agencies do for hundreds an hour. They also do not mark up any printing
or ad buying expenses to make money off of nonprofit clients. Everything they do
is about getting the most for as little money as possible. [Client portfolios
available on web site] They
also offer a national network of consultants
who can help nonprofits in any region in the US, and there
website has a great resources section that allows people to sign
up for our "on a shoestring" eNewsletter. Click here to sign up:
http://app.e2ma.net/app/view:Join/signupId:2540
Need Christian
advertising and marketing services?
Visit this link: www.styker.com.
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