"Strategic planning is a management tool, period. As with any
management tool, it is used for one purpose only: to help an
organization do a better job - to focus its energy, to ensure
that members of the organization are working toward the same
goals, to assess and adjust the organization's direction in
response to a changing environment. In short, strategic planning
is a disciplined effort to produce fundamental decisions and
actions that shape and guide what an organization is, what it
does, and why it does it, with a focus on the future."
(Adapted
from Bryson's Strategic Planning in Public and Nonprofit
Organizations)
